chestnut and vine

Press | Expertise Top 21 Best Floral Designers in San Francisco

What does it take to be one of the top experts in the field? What does it take to be one of the top floral designers in the Bay Area - San Francisco?  And what does it mean to be on the list?

Today,  a conversation with Nancy Liu Chin, founder of NLC Designs as she answers these important questions.

What does it take, Nancy, to be one of the top experts in the field?

NLC:  I would say(while laughing) that it takes a lot of hard work.  You can't be on top with just luck.  It's gotta take more than that.  I would say hard work for sure plus a great love for flowers and weddings, an eye for editing, consistency, and certainly a dedication to be relevant.  Part of that is always changing and learning.  You can't stop ever learning to be a better designer.  

Of course, giving your clients wonderful service that is genuine with heartfelt honesty is equally key to staying for the long haul.   I've believed in that for so long.  

To be a top expert means to pay your dues and also when you get there to share good advice as it's important to help others including your clients, your followers, your team, and your industry. 

Putting it out there is important though some still don't feel comfortable being transparent. I think leaders aren't afraid to be all that. 

What does it take to be one of the top floral designers in the Bay Area - San Francisco? 

NLC: The Bay Area is an AMAZING place where talent is overwhelming.  To stay or even be considered a top floral designer, that's an honor.  Reallly!

San Francisco is such a creative area, there is so much energy.  And that translates to all the floral artists in this area.  We are enter such a golden age for floral designs and floral styling. It's rather daunting and to be at the top means that you are one of the trendsetters, one of the best in the entire nation as SF is a creative hub. 

We also have this incredible floral market in our backyard, one of the best in the nation if not the world.  So in this town, where everyone buys flowers from the same source, you have got to know your stuff to stay relevant. You have to be one step ahead to be considered good because when everyone has assess to wonderful products, how do you stand out if not for your creative eye and attention to the details.  

This might sound funny (as this is our 16 or 17th year) but I still always think of myself as the newbie as I'm still learning names of exotic flowers and rare foliage(this week I found out what Lace Tree is), and still working on designs. You could say practice makes perfect.  Yes, I practice my design skills because there are always new shapes, new combinations that I've never tried.  Though I tease that I should be slowing down, I am crazy excited about how people are embracing floral design.  Yippee!

And what does it mean to be on the list?

This list from Expertise is totally humbling. I didn't realize there were 200+ designers that were looked at and 100 were vetted. Wow. That's quite a list and to weed it down to just 10%.  Well, what can I say.  I'm so delighted to be in the company of Natalie Bowen who I adore, Natasha of Waterlily Pond who I went to floral school with, Svenja of Chestnut and Vine who I think is amazing at what she does, Alicia K of Alicia K who is extraordinary and does planner(whatever? c'mon Alicia, throw us a bone! You are too talented), and of course Sharla of Sharla Flock. I freakin' love that girl, Sharla with her infectious smile.  These people are true artists, thanks for just throwing me in with the best.  This is a wonderful list. Of course, I would add even more names to the list because there are so many designers that I admire.  

To find out what are the criteria for a top expert, here you have it based on! Now --- If you are shopping (a term that we hate around here) these are things to look for. We couldn't agree more.